Ad copy that doesn’t have an effective call to action will most definitely lag behind the others. It is just a facet of human nature for people to avoid making decisions in certain situations, and that is why the call to action with sales or advertising is effective. Any place where there is some desired action you want people to take, you really need to include this device. Since this is about PPC ad copy, then you can allude to clicking or finding out more or discovering more, etc. There is never any need to try to be different or cute about this part; just very straightforward and to the point will do fine.

Take a look at the PPC ads at Google, and you will see the starndard way of writing PPC ads; notice the headline and ad format. You may come across some ad that has one word in the body that has a capital first letter but is not a proper noun; that is to be avoided. The truly smart thing with PPC is to constantly be testing because that is how you discover what converts the highest. That is why projects on Epic Commissions have changed the way we believe about things today.

When it comes to directions or instructions for writing ads, there really are not any. You really never know what will work well because you are obviously dealing with a lot of other people – those who read your ads.

Split testing means you test one aspect of your ad such as something in the body copy or the headline but never both at the same time. There is nothing wrong at all with continuing to test your ads against each other so you can make your conversions the best they can be. I’ve discovered that tips mentioned in this article are beneficial to http://www.robselaney.com/massive-traffic-ultimatum/massive-traffic-ultimatum-review.

There are many reasons as to why your PPC campaign may fail, but if you’re not focused on writing good copy for your ad, you will realize that all other factors come in later and the quality of your ad copy comes first when you talk about success. Obviously, PPC is not for everyone, and usually many people just do not like paying for traffic. Never allow anybody to tell you that you cannot make a lot of money with PPC advertising, so go take some action. It is amazing at how easily things can be improved when examining http://www.robselaney.com/chris-mentor-me/chris-mentor-me-review.

Technorati Tags: advertising, Business, pay per clic, PPC

Your AdWords campaign will be seriously affected in terms of its success by the types of keywords you choose. You shouldn’t make the mistake of using highly searched, broad keywords simply because they seem appealing because they appear to be able to generate a lot of traffic.

Why? You will find that conversion levels will drop significantly when you use broad keywords. Even if you get a lot of visitors, you will end up with a terrible ROI because you are paying a lot more money for every click. What makes more sense is to go for keywords that are far more targeted, which can actually help you get clicks that convert. All the clicks your campaign brings in are essential because they cost you money out of your pocket. Thus, make sure you are only using targeted and relevant keywords. The key is not to go after keywords you can’t afford.

You should aim at setting up different ad groups for different keywords, and create a strong campaign that way. Do not clutter up your ad with more than one phrase or keyword. You can effortlessly target many keywords by creating different ad groups for each keyword. This will enable you to rank your ads for each keyword and simplify the whole process. Individual keywords should always have their individual ad groups no matter how closely related they are, but just be sure that the ads read correctly and match the ad text. This information will help you understand much more about The Commission League.

Use the “negative keywords” option to filter out words such as “free” “no cost”, etc. This is going to help you save your clicks for only serious buyers and not freebie seekers. You should only be looking for buyers and using as many “buyer” keywords as possible to make your campaign more effective. When you use the “negative keyword” option, you’ll see that your ad won’t appear for all those keywords that you filtered out.

The only way to truly succeed with Google AdWords is to release your fear of losing. As long as you are paralyzed by your fear of loss and failure you will be unable to take calculated risks. The key phrase here is calculated risk, and not putting all your money at stake and taking a gamble. There’s nothing that can deter you from achieving your goal if you give your AdWords ad a good foundation and you take the time to test, tweak and improve your ads. It is amazing at how easily things can be improved when examining Wealthy Affiliate.

Technorati Tags: Adwords, google adwords, pay per click, PPC

One Should Avoid Importing Negative Keywords: There’s a significant function within Yahoo! that can turn out to be very useful. Besides this, they also have a robust third party conversion tool that comes handy when you want to convert your Google/MSN CVS formats so that you can use them to upload on your Yahoo! account without any problem. However, do not forget that you need to take out the negative keywords prior to uploading using this third party conversion tool. This is because adding negative keywords manually to the campaign level or your account is a lot easier. One may think that things like this are just too little to take into account; however, they actually make your Yahoo! Search Marketing campaign run more untroubled. Any time you do PPC, and at Yahoo as well, you will need to know your budget before you begin getting too involved. It is important that your first deposit, upon opening your account, will not cause hardship and be prepared to cover additional costs with your campaign. $30 USD is what you have to pay at the minimum with a new account. After your campaign is live, then depending on volume your initial deposit can disappear very quickly, so be very sure you are able to comfortably cover future expenses. What have just discussed is crucial for your knowledge about Deadbeat Millionaire, but there is much more to think about. Of course we strongly recommend you discover more about them. We feel you will find them to be very helpful in a lot of ways. Once your understanding is more complete, then you will feel more self-confident about the subject. Keep reading because you do not want to miss these critical knowledge items.

Switch Off the Content Network: The fact is, Yahoo! content network isn’t good enough to run your ads and you possibly won’t see any good results coming your way if you use it. It’s not a practicable choice when you’re thinking of actually seeing your expected return on investment. Not a few advertisers have used Yahoo! content network, but they ended up failing to obtain positive output. When you run your ad on the content network here, you may see quick rise in clicks, but there are no actual relevant conversions, which may be regarded as invalid clicks. This is why as an intelligent PPC marketer; you should tick off the content network on Yahoo! because obviously it is not the same as Google’s content network. Better adhere to the regular search campaigns and you’ll be on the safe side. But it is important with Article Marketing Robot that you only decide on what is most appropriate for your needs.

Always keep in mind everything that you learned from this discussion because in the course of time you will be putting your funds into starting a campaign on Yahoo! and you will need this knowledge to get a gratifying return on your investment and earn some lucrative deals.

Technorati Tags: affiliate marketing, internet marketing, PPC, Yahoo

Use Ad Groups Effectively: When you’re testing out various ads in your campaign, you’ll notice that some of them are superstars – the ads that tend to outperform the others. So, how can you possibly uncover the ads that generate the best results? Testing is essential as well as ensuring that your ads contain keywords that get a lot of searches. You will need to concentrate on these types of keywords when you are creating your groups of ads, which then should be split up according to broad, exact and phrase. This needs to be done only for the really good keywords and not every last one. It will be easier for you to create ads according to each “match type”.

Make sure to use the highlight features that highlights key search terms in Google. Your ads will have a much more powerful presence when you harness the power of placement with headlines, descriptions, and URL keywords with the highlight feature. Doing this ensures that your audience will be drawn to your ad and that it will stand out from the others. Because you’re highlighting the fact that you have exactly what people are searching for online, this makes it a truly powerful method for gaining the attention of the audience you seek.This article will assist you to understand much more about List Eruption.

Test with Search Network: Generally, you’ll find that the many AdWords experts will ask you to stay away from the search network. However, the fact is, you won’t know how well the search network can work for you until and unless you keep testing it on and off with different campaigns. The search network can negatively impact your clickthrough rate or even boost it. The only way to have a true indication of what your CTR is likely to be is to do a lot of testing on the front-end of the campaign. Some campaigns will perform much better for certain keyword phrases than others. You can save yourself a lot of aggravation, time, and money by testing your campaigns and their CTRs before you launch.

Your CTR will increase significantly with the tips offered in this article, which are also easy to employ in any Adwords campaign. On the other hand, it is important to remember that to generate the best results from your campaign, you must implement all the advice provided in this article as it will help to slowly increase your CTR. To get the best return on your investment in your campaign you need to be testing and tweaking everything from the title of your ad to its description.It is amazing at how easily things can be improved when examining Video Marketing Goldmine review.

Technorati Tags: Adwords, google adwords, pay per click, PPC

Always Track Your Campaigns: While monitoring your advertising campaigns is very important, not many advertisers do it. Quite frankly, if you cannot deal with something, you will not be able to track it.

So there is a high connection between managing and monitoring your account, which is why you should make sure that all of your ad campaigns are accounted for. If Google Adwords is a part of your pay per click campaign, then you have the option of selecting two different tools which are account performance and campaign performance. These easy resources will let you see the amount and percentage of clicks that Google thinks are not good. In order to make sure that you do not use up your investment unwisely, make these tools beneficial by tracking your pay per click campaign.

Use the Correct Method to Geotarget Your Ads: One simple way to stop click fraud from occurring is to be certain that you are geotargeting your ads in the correct way. If your products are not sold to people outside of the USA, then make sure that the ads are not displayed to anyone outside of the USA. This will not only help you bring down the click fraud but it will also help you get much more targeted traffic, allowing you to safeguard your investment. So, when you are conducting keyword research, be certain that you remember this suggestion and do not geotarget certain places that are bad. This information will assist you to understand more about Income Instruments.

Get Professional Help: If you are an advertiser who spends a lot of money on pay per click advertising and are concerned about losing a part of your investment to click fraud, it would make sense to spend some more money and get professional help. Having a dedicated professional handing the monitoring of your ad campaign and reporting back to you will prove to be a significant investment and will help you bring down your losses due to click fraud. However, if you are still growing and your campaign is not that expensive, you can get somebody else to help you monitor the account. Outsourcing is also an available choice, but it should not be implemented unless you can trust the person that you are dealing with. Keep in mind that money paid on a pay per click campaign has to be earned back and with a big profit. So remember to acquire a professional when you invest large sums of money.

Every measure that you take to reduce click fraud will help to decrease your loss. Keep in mind that your pay per click campaign is there to get a return on investment for you and not to drain your wallet.It is amazing at how easily things could be improved when examining 1 Click Cash Bot.

Technorati Tags: pay per click, pay per click guide, pay per click tips, PPC

Continuously Track Your Campaigns: While monitoring your advertising campaigns is very important, not many advertisers do it. The truth be told, if you cannot handle an item, then you will have a very hard time trying to monitor it.

So there’s a definite co-relation here between managing and monitoring, which is why you should ensure that all your ad campaigns are tracked. If you are utilizing Google Adwords for your pay per click campaigns, then you can choose between two different resources which are account performance and campaign performance. These simple tools will give you the ability to see the number and percentage of clicks that Google registers as being invalid. In order to ensure that you do not waste the money that you have invested, you can utilize these resources to your benefit to monitor your pay per click campaign.

Utilize the Correct Strategy to Geotarget your Ads: One simple method for preventing click fraud from happening is to make sure that you are geotargeting your ads in the right way. If your products are not sold to people who do not live in the United States, then do not have the ads displayed outside of the country. This will not only help you reduce click fraud, but it will help you to get finely focused traffic, which will let you protect your money. So, when you are conducting keyword research, be certain that you remember this suggestion and do not geotarget certain places that are bad. This article will assist you to understand much more about The Commission League.

Let a Pro Help You: If you are an advertiser who spends a lot of money on pay per click advertising and are concerned about losing a part of your investment to click fraud, it would make sense to spend some more money and get professional help. Acquiring the services of a pro who can monitor your ad campaign and report to you will be a good investment and will help reduce your click fraud losses. But, if you are still in the first stages and your campaign has not become expensive yet, then you can get someone inside of the business to monitor the account for you. Outsourcing could be a good alternative, but it should not be done unless you are okay with the person that will be hired. Keep in mind that money paid on a pay per click campaign has to be earned back and with a big profit. So keep in mind that you should use the services of a professional once you start putting down huge investments into per pay click ads.

Everything that you do to stop click fraud will help to reduce your possibility for loss. Keep in mind that your pay per click campaign is there to get a return on investment for you and not to drain your wallet.It is amazing at how easily things can be improved when looking at 1 Click Cash Bot.

Technorati Tags: pay per click, pay per click guide, pay per click tips, PPC

Being a writer, I have always thought that article marketing is the more valuable search engine optimization(SEO) tool over pay-per-click because article marketing offers a more permanent and lasting effect. Both are operating in completely unique ways, with PPC selling the business by way of getting the search engines to exhibit specific keywords and paying when the ads are clicked and article marketing utilizing the potential of writing short articles to promote the website, there’s no escaping the fact that these online marketing methods can be very effective in bringing imposing results in terms of getting the website out there within the potential customer’s clicking distance .

I’m relieved that I came across Valerie Mellena’s piece called “The Last Word in PPC vs. Article Marketing.” It methodically considers the two marketing techniques with studies backing up her conclusions. “In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer,” she wrote.

“Search engine result pages display more listings than PPC results, which does have a psychological effect on the user,” wrote Mellena. “For some users seeing ten search results is enough to convince them that there is enough web information on the subject and that “fishing” PPC ads might not be necessary”. I totally approve of what she said here. I, for one, would almost without thinking scan the search results list first and foremost before I even check out at the PPC ads.

With article marketing, she said that, “In order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in HTML coding”. Search engines then determine which website is more relevant, unlike in PPC where, to use her words, “whoever bids the highest for each word usually gets the top listing. In the end money talks.”

She then puts the question if you are ”appealing to the fast clicker or the thoughtful user.”

Mellena made reference to statistics with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen, which observed, that “77% of search users choose organic (article) listings over PPC ads”. There were also studies that suggested that organic click-through generated 25% higher conversion rates than the correspondent Pay-Per-Click (PPC) click-through. Reading this got me convinced that article marketing is the way to go when it comes to advertising products, but Mellena wrote some advantages about PPC advertising that got me thinking. “The best feature PPC has is that it gets instantaneous results. SEO advertising takes time,” she wrote. “PPC brings you immediate traffic and sometimes brings in thousands of users.”

She also noted that Comscore released data favoring PPC, revealing that their studied users had an 18.3% click-through-rate on “paid” search results as compared to 4.3% click-through rate for organic search results.

However, the author continued and stated that a huge downside for PPC advertising is that it takes advantage of the prospective clients’ idiosyncrasies. “When that curiosity fades, they forget your website – especially if it’s just a glorified advertisement.” She also added that, “Most users know that PPC ads usually aren’t relevant to their search – they’re just there because someone is constantly paying big bucks to get noticed.”

She then proceeded on to support article marketing as “an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever.” A promotional tool like that is nearly supreme. Can you dream of an unending traffic flowing in perpetually? Now that’s an remarkable marketing plan.

With regards to ROI, a review conducted by popular blogger Gord Hotchkiss revealed that article marketing is more regular (albeit slower) than PPC when it comes to Return-On-Investment. Mellena expounded on this subject by showing a succession of calculations of sorts, for example: “Let’s say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month,” she wrote. “If statistics like ComScore’s are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.”

“The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let’s say) you’re still paying $10,000 compared to half a million. That means article marketing’s virtual CPC amounts to $0.07. Even if you apply PPC’s higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing – you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.”

It is somewhat clear that in the end, the author chose article marketing as the superior method. “When it comes to earning quality traffic, article marketing gets the last word.” I’m inclined to have the same opinion as hers. How about you?

Technorati Tags: article marketing, internet marketing, pay per click, PPC

Being a writer, I have always thought that article marketing is the more valuable search engine optimization(SEO) tool over pay-per-click because article marketing offers a more permanent and lasting effect. Both are operating in completely unique ways, with PPC selling the business by way of getting the search engines to exhibit specific keywords and paying when the ads are clicked and article marketing utilizing the potential of writing short articles to promote the website, there’s no escaping the fact that these online marketing methods can be very effective in bringing imposing results in terms of getting the website out there within the potential customer’s clicking distance .

I’m relieved that I came across Valerie Mellena’s piece called “The Last Word in PPC vs. Article Marketing.” It methodically considers the two marketing techniques with studies backing up her conclusions. “In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer,” she wrote.

“Search engine result pages display more listings than PPC results, which does have a psychological effect on the user,” wrote Mellena. “For some users seeing ten search results is enough to convince them that there is enough web information on the subject and that “fishing” PPC ads might not be necessary”. I totally approve of what she said here. I, for one, would almost without thinking scan the search results list first and foremost before I even check out at the PPC ads.

With article marketing, she said that, “In order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in HTML coding”. Search engines then determine which website is more relevant, unlike in PPC where, to use her words, “whoever bids the highest for each word usually gets the top listing. In the end money talks.”

She then puts the question if you are ”appealing to the fast clicker or the thoughtful user.”

Mellena made reference to statistics with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen, which observed, that “77% of search users choose organic (article) listings over PPC ads”. There were also studies that suggested that organic click-through generated 25% higher conversion rates than the correspondent Pay-Per-Click (PPC) click-through. Reading this got me convinced that article marketing is the way to go when it comes to advertising products, but Mellena wrote some advantages about PPC advertising that got me thinking. “The best feature PPC has is that it gets instantaneous results. SEO advertising takes time,” she wrote. “PPC brings you immediate traffic and sometimes brings in thousands of users.”

She also noted that Comscore released data favoring PPC, revealing that their studied users had an 18.3% click-through-rate on “paid” search results as compared to 4.3% click-through rate for organic search results.

However, the author continued and stated that a huge downside for PPC advertising is that it takes advantage of the prospective clients’ idiosyncrasies. “When that curiosity fades, they forget your website – especially if it’s just a glorified advertisement.” She also added that, “Most users know that PPC ads usually aren’t relevant to their search – they’re just there because someone is constantly paying big bucks to get noticed.”

She then proceeded on to support article marketing as “an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever.” A promotional tool like that is nearly supreme. Can you dream of an unending traffic flowing in perpetually? Now that’s an remarkable marketing plan.

With regards to ROI, a review conducted by popular blogger Gord Hotchkiss revealed that article marketing is more regular (albeit slower) than PPC when it comes to Return-On-Investment. Mellena expounded on this subject by showing a succession of calculations of sorts, for example: “Let’s say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month,” she wrote. “If statistics like ComScore’s are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.”

“The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let’s say) you’re still paying $10,000 compared to half a million. That means article marketing’s virtual CPC amounts to $0.07. Even if you apply PPC’s higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing – you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.”

It is somewhat clear that in the end, the author chose article marketing as the superior method. “When it comes to earning quality traffic, article marketing gets the last word.” I’m inclined to have the same opinion as hers. How about you?

Technorati Tags: article marketing, internet marketing, pay per click, PPC

Search engine marketing quite often takes a back seat in the day to day running of many businesses. By outsourcing their online marketing to a professional Search Engine Marketing Company, businesses could focus on the things that they are best at. Choosing to go it alone can often see overheads increase and you can end up wasting resources elsewhere. If you do choose to outsource you may have to pay for the privilege, but in return you’ll get a wealth of knowledge and expertise.

By outsourcing you can drive down costs without sacrificing online visibility. In maintaining a decent level of search engine visibility you can boost online business without increasing staff costs. Search engines offer rich pickings for businesses with online aspirations; making sure that you’re able to capitalise needn’t cost you the earth, in fact you should be looking to spend only what you can by outsourcing.

You won’t need to adjust your team every time there is a shortfall in business or bring in new staff when there is a surge. By outsourcing to a search engine marketing agency you should be well positioned to change as your business grows. Don’t burden yourself with spiralling overheads and a growing workforce to do a job that can be done more efficiently and for far less externally. When you outsource, you only pay for what you need now. It’s simple mathematics really; not only will you be benefiting from professional assistance, but you can save your business money and time in the process. You will have access to a team of trained professionals, all ready to provide you with the same (if not better) levels of service as you would get if managing SEM in-house.

More than a billion pounds has already been confirmed in the UK alone, with this figure set to rise in the future. Managers and directors are acutely aware of wastage. If there is an opportunity to save money in this challenging financial environment, they’ll take it. Just one of the reasons why outsourcing of all non-essential services (including SEM) is so popular currently.  Model their practices and reap their rewards by outsourcing your online marketing to experts.

Of course, there are reasons that you may be reticent to outsource:

If you’ve worked online before and have dabbled in a little SEO, the whole process could seem like a walk in the park. Perhaps you already have an experienced IT team and are considering just integrating search engine marketing into their daily workload. In the most part, IT and online marketing have very few similarities; it requires specialist experience and expertise.

So with that dismissed, maybe you could pass on the website work to your marketers. But there’s a completely different skill and knowledge set associated with online marketing. Experience and knowledge is key to online marketing success. Without these you could be wasting your time and surrendering online presence at the same time.

Then again, you could always get on and do all the work on your own. It’s not a stupid idea, but it could be costly. The time it takes you master AdWords, SEM, Search Engine Optimisation – the cost in time to write articles, update your blog, submit your articles, create web content, optimize your site, plus the costs associated with trial and error – it just makes sense to outsource. Avoid all of this confusion and cost by bringing in a team who know what they’re doing and can optimise your campaigns from the outset.

Why turn your back on expertise when you can get all the benefits of many years experience and keep costs down? You’ll benefit from an improved online presence and won’t be tied into a rigid long-term investment. Avoid the pitfalls of inexperience or hiring new staff; use professionals who can get the very best results for your businesses website.

Technorati Tags: Outsourcing Search Engine Marketing, PPC, Search Engine Marketing, SEO

A lot of times several of us ponder what the real story is behind an Internet company who's achieved success. We and many other individuals become eager to find out exactly how an internet based business is stable and of course how to earn profits. Traffic is the solution to all of our questions. Web traffic is what makes these online businesses flourish. Hence, for all you new-comers, beginners and newbies, it is important to learn all the effective and important ways by which you can pull the maximum amount of traffic to your website.

To get to the point, one of the best methods of generating “traffic” to your website is through the use of internet search engine marketing. Harnessing the amazing power of the internet, this type of internet marketing uses on the strength of search engines to promote and advertise your growing business. Besides directing customers to your site, an internet search engine provide advertisement opportunities.

The first and foremost thing that you have to assure when making the use of internet marketing by means of a search engine is that your site must have quality and relevant information and not just boring rotten tosh. Web content is the king of the internet, so the more important and interesting information you post, the more number of search engines will place your site at the top of their list, thus definitely boosting the traffic. One important tip relating to posting the content on your website is to keep the articles short and sweet, so that the reader does not quit just by looking at the size of the information.

The next and most important thing that you have to keep in mind about the internet search engine marketing is that you have to optimize your site efficiently by utilizing various search engine optimization techniques. Enhance your keyword rankings by having a density of around 2% – 3% per page. The next step is critically important since it draws traffic to your website through the use of various search engines.

As well as keyword optimizing, Pay per click is another way to use an internet marketing search engine. This form of marketing is also known as PPC promoting and selling. In this, you'd have to bid for particular keywords in order to increase the exposure of your website in different internet search engines. In contrast to SEO and PPC, one could also make use of internet search engine marketing by simply submitting the URL of his/her site to the various online web directories and search directories. Typically, this has a tendency for maximizing the amount of one way back links to the site, additionally improving the ranking of the search engine.

Internet search engine marketing is not as complex as it looks or sounds. All you need to learn before actually getting on to it is the efficient optimization of your website, an attractive and interesting target keyword and creating back links to your website. These three tips can help you make it big in the world of internet commerce and is as easy as 1,2,3.

To find out additional information regarding ways you can get dramatic internet marketing success, you have to become thoroughly knowledgeable about online marketing ahead of time. If you are ready to start internet marketing to generate gobs of traffic, visit the following link. Generate online mlm leads to grow your MLM business by learning from an industry expert.

Technorati Tags: internet marketing, pay per click, PPC, Search Engine Marketing, search engine optimization, SEO