How successful is your website? Do you really know how well it is performing for your business? Many website owners make the mistake of thinking that the more traffíc they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffíc that will [...]
Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Even though I had substantial work to do and was behind on a project, I couldn’t [...]
It is Google’s fault actually. No one can be blamed for this matter more than Google itself. Google came up with a brilliant plan for determining the best web pages to show in their search engine results. And then without telling us the intimate details of their plan, they told us about part of their [...]
Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questíons people have on this topic. There are two kinds [...]
A website thrives and indeed survives on the number of hits it receives from its target audience. This may sound pretty obvious but it is amazing how many new web sites seem to disregard this basic tenet, more often than not to their own detriment. While the creation and subsequent presence of effective links within [...]
The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on [...]
Much of the time when we take on a new client, one of our recommendations is that they íncrease the amount of unique, keyword-targeted, text content on their site. We generally recommend having at least 250 words of content per page, a number that continues to grow as the years go by. Ten years ago [...]
A website thrives and indeed survives on the number of hits it receives from its target audience. This may sound pretty obvious but it is amazing how many new web sites seem to disregard this basic tenet, more often than not to their own detriment. While the creation and subsequent presence of effective links within [...]
As clíck costs rise, many companies who are already investing in active pay per clíck marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to íncrease their exposure and reduce their advertising spend. In some cases, frustrated by clíck fraud and increasing clíck costs, marketers are [...]