Why Backlinks Are So Important
Over the years, search engine technology has advanced massively.Once upon a time, all you needed was a website and some meta tags to rank well.Technology has advanced significantly, mainly due to the continued race between the search engine spammers and the search engine companies.
Search engines take into consideration the number of links to your site from others as well as meta tags and content.These are what we call backlinks.
As someone who is serious about making money online you want your site to rank well in the search engines, so you need a lot of backlinks.
The first method is to join a link exchange program. These can allow you to build a huge number of links very rapidly, but the big problem with them is many of the sites tend to be spammy and junk sites desperate to get to the top of the search engines. Some search engines will penalise you for links to these sort of sites, which is something you want to avoid.
Link farms often have large numbers of links on a single page, which can get the sites penalized in the search engines.These link exchanges can often contain link farms.
You can also search for relevant sites and manually create links to them. Now obviously this is a painstaking approach and will take absolutely forever.
Backlinks are very beneficial to your website, so you want as many as you can get. Now in order for them to be most effective, you need to know a trick or two.
Usually when you are link exchanging or writing articles you are in control of the text that is displayed with your link.Many marketers will post pretty much anything on their website.
Sure, you get a backlink, but you don't get the full benefit of it.It's like buying a Ferrari and then driving everywhere really slowly.
To truly harness this power and drive your backlinks at full speed you need to use what is called anchor text.This is where you have keywords which are an active link to your website. The words you use are your keywords.
For example, if your keywords were “Frogs And Mice” the usual link would be “Visit Bob T. Builder’s site on frogs and mice at frogsandmice dot com.”
In order to really enhance your listing and boost the relevance of your site massively in the search engines, you need to make the keyword reference a link to your website too. Your text then contains two links to your website – one being the website address and the other the keywords. Because the keywords and linking directly to your sites the search engines love it because they think your site must be more relevant to those keywords due to the link.
WordPress is a fantastic tool for receiving backlinks to your website.The search engines really like it!
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