Why back links are important to search engines
The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The search engines generate targeted traffic and the great news is its costs you nothing.
Search engines make money through presenting searchers with answers they are looking for. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. The more often the searchers return the greater the search engines fortunes. The search engine objectives are very similar to the ones you should set for your web pages.Acquire users and keep them coming back.
So how do you go about doing this?. There are two paths to achieving this and the good news is you can if you have the money do both. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.
From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. Search engines decide what web pages are returned by using two prime factors – authority and relevance.
Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links are the sledge hammers of SEO (Search Engine Optimisation).
Back links have two key uses – influencing the search engines ranking decisions and directing traffic to your web site from other internet properties. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Back links fall into a range of values that are derived from origin and anchor text.
The authority on the page from which a back links originates can influence the potency of the link to your web page.The more authority a web page has the more authority is passed on to you.
