What’s The Big Deal About Google’s BigDaddy Update?
Every few months Google updates the algorithm it uses to rank websites in its index. Some of these updates are more important than others, but because of Google’s market leading position these updates can be extremely vital to several online businesses.
Net Marketers assign names to these updates abundant the same means the weather service names hurricanes. Last October it was Jagger, before that we had the infamous Florida Update in late 2003, and Austin in early 2004.
Each update is designed to improve search results by either doing a better job of identifying high-quality content on the Web, or by doing a higher job of suppressing low-quality content.
During the last two or three weeks, several website homeowners have seen traffic to their sites from Google fluctuate quite a bit. This is often traditional for algorithm updates – because the index is updated on one knowledge center, a website will amendment positions. The fluctuations occur as a result of the index in the new data center is not fully built, and therefore a web site might be placed artificially high or low until all the info is brought into equilibrium.
A few days ago, Google completed a serious overhaul of its algorithm – this one dubbed BigDaddy and in the globe of search engine updates it’s a class 5 hurricane; well, kind of.
You see, once all the turmoil of the past three weeks or thus, most marketers are in all probability seeing their websites ranked additional or less where they were about a month ago. This is often unusual. Usually major algorithm changes end in significant changes in website rankings for nearly all sites on the Internet. Both the Florida and Jagger updates changed the landscape of Google’s Search Engine Results Pages (SERPs) dramatically.
Therefore, What’s the Big Deal About BigDaddy?
At initial look, the BigDaddy update seems to be much ado regarding nothing. However, there are some welcome changes that are included during this update that should create Google a a lot of friendlier place for those folks who build valuable content-rich websites.
* Increasing size and scope of the index – One of the needs of this latest update was to extend the scale of the index itself. This will enable Google to dig deeper into your web site and catalog even a lot of of your content (HTML, JavaScripts, Flash, etc).
* URL Canonicalization – Yes, it’s a scary word, but it’s actually quite simple. Basically, canonicalization is determining that URL is the foremost applicable for a given page. For instance, the following URLs are all valid ways that of reaching the homepage of SomeWebsite.com:
– http://www.somewebsite.com
– http://somewebsite.com
– http://www.somewebsite.com/index.asp
– http://somewebsite.com/index.asp
By improving URL Canonicalization, Google is attempting to make sure your website gets credit although the URLs might be spelled differently on different websites.
* No More Page Hijacking – Though not a common drawback, there are unscrupulous jerks out there who can realize a well-liked site and hijack it’s content by using 302 redirects. Google is making an attempt to eliminated the power to try to to this effectively – hopefully they are succeeding.
* New Spider – You may additionally see a new Google spider known as Mozilla Bot instead of the old acquainted GoogleBot. If you’re into looking at server logs, the new agent is “Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)
* Less Search Engine Spam – continuing with the recent trends, Google looks hell-bent on eliminating the effectiveness of purchased keywords and link farms. If you are still using these “black-hat” techniques, then you probably just discovered about the BigDaddy update the exhausting way. If you didn’t, then you’ll most likely be hearing from BigDaddy soon.
BigDaddy Foretells Additional Changes To Come
In the immediate aftermath of a major update like BigDaddy, there are a number of things you’ll be able to expect to happen.
The first is that your website’s PageRank (PR) can probably modification over the following few weeks. If you’ve been doing the items that Google likes, then you’ll probably see your PR improve, if you’re engaged in unscrupulous (by Google’s standards) activities, then you can expect your PR to travel down. To determine a list of what Google likes visit http://www.google.com/webmasters/.
Additionally, a number of your web site’s older content will be re-crawled and older, unlinked content can probably be removed from the index.
Over the next few months, there can also probably be a series of smaller updates that can exploit the new “infrastructure” provided by the BigDaddy update. Flash-heavy sites that were held artificially low may move up within the rankings whereas sites that rely heavily on reciprocal linking will probably go down.
BigDaddy – Not Such A Big Deal
In brief, as long as you’re not engaged in “Black-hat SEO”, BigDaddy itself is most likely no cause for alarm. If your site has recently bounced around in Google’s results, then you may notice that things have probably returned to traditional in the last week or therefore, and your rankings have in all probability improved a little bit.
Moving forward, in the next few weeks you’ll expect changes to your PageRank, and maybe deeper crawls by Google’s new spider, “Mozilla Bot”. In the following few months there can doubtless be a number of smaller updates, largely per problems like Flash content and niche-specific algorithm changes.
Like all algorithm changes, there is no reason to panic just because “BigDaddy” blew through town. Like hurricanes in the important world, algo changes blow a lot of loose material around; however if your website’s foundation is sound, you will weather the storm and be ready for business once the storm has passed.
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