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    Using Keyword Competition Research Results To Increase Rankings

    by on Tuesday, May 18th, 2010 | No Comments

    One of the new coined phrases is SEO marketing is keyword competition. It is important to  know exactly what this means and how it applies to your business success. There are a number of search engines on the internet, and there are only so many ways  that you can boost your site all the way to the top of the rankings.

    General terms that encompass a wide realm of possibilities will usually fall under the  high competition keywords. These are words that are used commonly, apply to products and  services that are purchased commonly, and words that are commonly shortened. For  instance, auto is a commonly shortened term for automobile. Few of us refer to the car as  either the auto or the automobile. We typically use the words we are more familiar with  when we type our keywords into search engines.  We need to be familiar with how search engines  work.

    We know that very common words are naturally going to be more popular. Once you get the keyword research results, you  still have to determine whether it is worth the money, time, and energy to compete with  the simple keyword with a great deal of competition or to drive it down a notch or two  and go for the low competition keywords.

    Of course, more people are going to search generalized terms like dog. But they can be  looking for anything from dog toys to dog adoption. These are people that might not find  your site useful even if you were ranked #1. So where is the benefit to lower keyword  competition reports? It’s the quality of the traffic that you are receiving.

    If you sell laptop components with specific model numbers, users who are looking for  information or products to replace or repair their specific model might very well search  out the model number through the search engine.

    This brings them directly to where they need to be. Most people looking to buy a new  laptop are not likely to compare model numbers via the search engine. This means that  those who would be considered back end users will find you more effectively.

    Of course, you don’t want to leave laptops and laptop related keywords off the list since  those who are taking a general stroll around the internet looking for a good deal will  want laptop results. It’s about combining the high competition keywords with the low  competition keywords in order to make the best use of your energy, time, and money.


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