Top Quality Software Will Help in Your Search Engine Optimization Efforts
I put a lot of my thought into developing strategies for search engine optimization (SEO) for my business’s many traditional websites and blogs. Basically, an Internet business has only two choices when it comes to improving SEO. One is for your business to handle optimization on your own; the other of those is to outsource the necessary research to companies who specialize in those services. Such consulting companies cause me some concern for serveral reasons. Many of the consultants are not well informed about legitimate research about how the search engine algorithms determine rankings. They rely on rumors without the empirical data to confirm these often incorrect assumptions. Some of them are nothing more than linking farms that disguise themselves as SEO consultants. These ill-purchased links occasionally allow your site to show short term gains, but those advances disappear about the time your check to the consultants clears the bank. My third concern about these companies is that they are usually very expensive for the limited value that you actually might achieve.
If you read the first paragraph of this article, you know my recommendation: Do it yourself, unless you can afford the extremely high prices of someone like a Brad Fallon or a Leslie Rohde.
If you’re going to follow my informed recommendation, you need some help in the form of basic search engine optimization education and good, well engineered software to help you gather and analyze the immense amount of data required to indicate potential areas of improvement and to track the results of the strategies that you implement. I wrote a Optilink (you’ll land on the sales page). Leslie Rohde is the patron saint of optimization, a genuine genius. Rohde taught me much of what I know about search engine optimization. Pardon the lack of modesty…I know an immense amount about SEO.
If your business can afford the expense, I urge you to buy both software options–and use them both (as well as the amazing Keyword Elite). But if you are in a financial pinch and want to begin with just one of the two, I’m going to break with my longstanding position of suggesting SEO Elite and recommend Optilink, instead–temporarily, at least, until I have an opportunity to thoroughly test SEO Elite 2.0.
Optilink and SEO Elite are very modestly priced for such robust software; they cost only around $200 each. If your cash flow problem is temporarily significant, Rohde’s company offers a much less sophisticated program called Optispider that is only around half the price of the better Optilink. If you really must scale back to that level, you might also consider the similarly priced ($100) Traffic Travis, by Mark Ling. If you follow the link in the first paragraph of this article, you can get to my comparison of all of these alternatives, and there are direct links there to each of the software products.
I am a frequent user of both SEO Elite and Optilink, and I believe that they compliment each other marvelously. They allow me to save hours upon hours of gather the data, and they make valuable contributions in assisting me in making sense of all the data they collect for me.