Top 5 Tips to Improve Your Rankings – Beginners SEO
Keyword research is a vital step in any SEO campaign, yes its tedious work but very necessary and it will definitely help you achieve higher rankings in the search engines. If I could give you the top 3 SEO Tips in my bag of tricks, I would have to say #1 is Keyword Research.
Page Title Optimisation Your page title is the text description that search engines use in the results and your web browser displays in the top of your window. The page title is very important in SEO and is one of the main factors in helping your web page rank. Your title should be an accurate description of what content is displayed on the page and should only focus on 2 or 3 main topics or key phrases.
The tag is contained in the section of an .html page. It is a stand-alone element and not really a meta tag, but it is the most important step you need to take in optimising your website, whether it’s a blog or static Web page.
This tag is what Google and the other search engines index in their results to link to your website. It is the “first impression” and your only chance to make the Google user click on the result pointing to your website. This is a mirror of the quality you offer on your website.
Your page title should use keywords used in your content heading and paragraph tags. If your web page has content related to “Sydney SEO” or “SEO Central Coast” your heading and paragraph tags should also include the keywords “Sydney SEO” and “SEO Central Coast”.
Small Businesses:
What can small business owners do to ensure that they are getting seen? Submitting and using articles with SEO keywords is the first step. It is important to understand the concept behind SEO keywords, which is to get the best search engine optimization that you can from your articles. The search engines use these keywords to place your web site in the results rankings. The more SEO keywords you have that are hit by the search engine, the better your chances of having higher search engine rankings.
Have Lots, & Lots of Content Content is probably the most important factor of SEO. Basically if you have the content your website will rank irrespective of your page titles or anchor text links. The more content you can get that is related to your websites topic the better. Google and other search engines love big websites and the more content you have, the more pages the Search Engines can see and therefore the bigger you website is.
Now you may notice the search on your keyword has resulted in millions of monthly searches, well that is where the niche part comes in, take that keyword “skateboards” and turn it into a phrase like “skateboard trucks” or “top skateboard decks” and you will notice the competition and monthly searches will drop drastically, but you want to still want to find words that generate traffic. I tend to leave alone any keywords with less than 500 monthly searches and up to 100, 000 searches, just depends on the competition.
Name Your Page File Names There’s lots of scope for SEO around your page names. Google guidelines suggest that you build a brand, but nevertheless keyword rich filenames do well in search… if the SEO is done right. They should be based around the top level keywords for that page, there’s no reason to give pages or files random names. If a page is based around keyword content, then the filename should contain those keywords. Using my same examples as before, if my page has content about “Sydney SEO” or “Central Coast SEO” I would probably name my page Sydney-central-coast-seo.html or something along those lines. You will notice I used dashes (-) instead of and underscore (_) to separate the words. Google reads both as a word separater but dashes are more widely used.
Resource Author Francisco R. Higueras
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