The Longtail – How to SEO
Floating a website is not sufficient to give you recognition on the web. There are as many as 450,000 websites for the viewers to choose from. Even the number of relevant websites for his or her search could go into thousands. Therefore it is necessary that viewers feel the presence of your website and it does not fade into obscurity. For accomplishment of this important task you would naturally resort to search engine optimization, often with press release distribution.
It would be great to rank for Sony camera because you would get lots of traffic. Sony camera would get a lot more than some of these longer tail keywords. You need a balance. Going for the longer tail keywords can be more profitable on a per user basis. The benefit is for Sony camera we’re going to get a lot more traffic, and with the longer tail we are going to get less traffic but chances are they convert higher because they are buyers. For Sony camera we get 550,000, but for other ones like Sony Erikson k8001 camera, using free Google keyword tool, we get 590 searches. In this example we’ve got 590 versus 550,000. We’re talking a big difference in the number of searches. But the person searching the longer tail keyword is going to be a lot more qualified and it will be easier to rank for that. It’s going to be extremely competitive to rank for Sony camera especially when you think of some of the different websites you are going to try to rank against.
I think there is a good chance the Sony website will be ranking for Sony camera. Why? There are lots of people out there all over the internet linking to the Sony website with the word Sony.
This leads me to another point. When you are starting up a domain name, it’s a good idea to have your primary keyword in the domain name. For example, let’s take a soccer drill website. I probably went for soccer drill is because I think soccer drills, plural, is probably taken. The reason you have the keyword in there, is when people link to our soccer drill website, they link in a variety of different ways. People may link with just the keyword in the anchor text and they’ll link to other people who’ll link to our website with the URL.
When they’re linking to our website with the url. What are they doing? The keyword is there. It’s like they’re voting for our website and they’re also saying what our website is about by the keyword. There is speculation that, by having the keyword in the domain name, you will rank better than someone who doesn’t. It may or may not have a small increase but I think the reason the domain name with the keyword ranks better is not because the keyword is in there, but rather people are linking to the domain name and it has the keyword in it.
It is better to have the keyword in the domain name. Consider the Sony camera example. We can have many websites such as forums and camera forums, they might say I bought the Sony handycam and the Sony website is sony.com. They’re shooting a whole lot of links all over the internet and because that is a big brand name there are going to be hundreds of websites all linking back to the Sony website, all saying Sony. So there’s a pretty good chance it is going to rank for Sony camera. I’m sure people will be linking to Sony camera. So the Sony website is probably going to rank number one.
One way to increase PageRank is to increase the number of pages in a website. Link the pages together for a batter PageRank. Make sure all the pages have quality content because Google checks for meaningless content and may penalize sites with useless pages. Quality content itself improves PageRank by increasing inbound links. Content matters because people link to sites they find interesting or useful.
PageRank, one of several link-based rating systems, is a product of Google. According to some, PageRank is not as important to website ranking as it formerly was. They argue that title, content, and URL have taken on greater significance in website ranking. While PageRank may not be as important as it once was, it still matters.
The best advice for web entrepreneurs: Build a terrific website with a good domain name, keywords in the title and URL, and useful content and a great PageRank will follow
Resource Author Francisco Rodriguez Higueras
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