The Best Approach To SEO Keyword Research
Are you conducting your very own seo keyword research? Are you completely sure that the steps you are following in your research is effective or after all those months of testing, your website is still in no better shape in the search results? I would like to share with you how I do my own keyword research. You may or may not already be doing these steps but it is definitely worth your time to read this article.
One of the initial steps that I do, and I also suggest that you follow, is to completely evaluate is with what topic does my website deal with. While you might say that this is quite an easy thing to do, in reality it is not. A lot of people do not start their research with this step because one, they believe they already know their website or online business inside and out, or two, because their site deals with a wide range of topics that you can’t nail it down to a single one. If you ask me, the last one is the worst of all because it is harder to rank a website if it deals with a cornucopia of categories or topics. Sure it is possible to rank them at least through the individual pages, but this will be hard work and will consume much of your time. Compare that with focusing on just one theme or topic for all your seo efforts.
Next I use a keyword research tool. You can use any tool that you want but as for me, I often use Google’s free keyword tool. I don’t use more than two keyword research tools as I often find myself bombarded with too much data. Also keep in mind that the numbers you are getting are not exact but just estimates.
Then I start my keyword research by using the broader terms that I would like to rank for. I don’t use those broad keywords in my seo campaign as it is harder to rank for those keywords. I just use it as my starting point to help me find the long tail keywords which are more easier to compete in.
The single most important data that I look at in the keyword research tool is the monthly search volume. As far as I know, most internet marketers also do this. I pick out the keywords with a satisfactory amount of monthly searches. In my case, below ten thousand is usually good enough. Then I search for that keyword in the search engine and if there are just a few results, I keep that keyword aside for further evaluation and possible inclusion in my keyword list.
I always make sure that I only have one theme, also called topic, with which I will base my search engine optimizing efforts. I also use that approach in my keyword research, which is really helpful since it helps me narrow down my choices fast and effectively. Because if you are working with only one theme, it is a lot easier for the search engines to properly identify what it is that your website should be ranked for.
So how many keywords do I usually get? It depends on how many pages my website contains. This is because I make it a policy to use just one or two keywords per page. Again this has something to do with ensuring that my website is focused.
These are just some of the tips that you can follow for your keyword research for seo. It is a safe and effective process that can help you quickly collect the right keywords for your website. Just always remember to work within just one theme and your seo campaign will be all sound and good.
