Q1. What is search engine optimization (SEO)?

search engine optimization (SEO) is the process of guiding the development or redevelopment of a website so that it will naturally attract visitors by gaining top ranking on the major search engines for selected keyword phrases.

SEO is an exciting and ongoing process that involves not only an initial optimized website, but also permanent maintenance and evaluating search results on a regular basis. With the ever-changing Internet technology, SEO experts sometimes have contrasting opinions on what makes a good website. However, there are some general guidelines most of them agree on.

Q2. Why should I go in for search engine optimization?

Search engine optimization is required to gain more exposure on the Internet. This helps to drive more good quality traffic to your site. So every site needs optimization for better performance.

Q3. How long will it take me to get to the top of the search engines?

It takes around 1 month to 6 months to gain ranking. Google takes more time to spider up the websites than other major search engines

Q4. Are search engine rankings guaranteed?

It is not possible to guarantee top ten rankings for generic terms.

Secret algorithms that are programmed by the search engines determine the rankings. No SEO firm has control over the algorithms, hence it is difficult guarantee rankings.

Q5. What are the factors on which your site rankings depend?

The below listed factors are responsible for good rankings.

The competition for your key phrases
Number of links pointing to your website
How long your site has been on the web
The magnitude of your current web presence
How much good content is provided on your site
The strength of your post monthly maintenance plan
The design of your website

The author is an seo consultant and his latest ecommerce is selling contact lenses and train horn online.

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