Redesign Wisely
Web page design is the first thing a visitor looks at, no info has been read yet, no link has been visited, but a visitor already has an image of your website. You will confront heaps of examples of out of date sites on the Internet – some time ago these web design “guru” creations were fresh and new, but now they seem quite outdated.
In most cases when companies are willing to conduct a site redisign, they are thinking of a fresher look. More rare companies would admit they need some changes to be made and order a redesign because their website wasn’t built for SEO.
Well, if you are interested what to start from? Here are some suggestions to take into consideration.
Usability is the most important, but you shouldn’t forget about SEO at that stage. It is always easier to build a website correctly from the SEO point of view than to correct all your SEO mistakes afterwards.
You can create search engine friendly pages and URLs with WordPress and many other CMS platforms.
Work on your keyword strategy and build a website using these keywords on your web pages. Having a ranking for a keyword is is not all. You need to have good content in order to be found by search engines.
Don’t be afraid to enlarge your website. You will succeed due to additional page direct traffic.
Your website content, structure and design has everything to do with how good your site will be ranked within the search engines.
Don’t launch your website until you’ve checked to make sure that your old pages are redirected to the new URLs.
Remember that your design should allow for textual content for each page. Don’t forget that search engines don’t read images, but text. You don’t need to work for an seo company to know that you can use text–based navigation and Alt Tags.
If you follow these steps, your website will do much better in the search engines and will be able to evaluate how much time and money you saved in the process. As soon as your website will be redeveloped you may consider using an seo or ppc agency to help with paid inclusion to get you ranked faster.
