Pay Per Click Search Engine Marketing, Where Do You Start
When you first sit down and take a look at the new website you have to market, you’re going to be working with some kind of SEO plan. SEO is somewhat like online marketing, but I’d like to discuss the difference between SEO vs. a pay per click advertising program.
As an seo expert, I just love any kind of free traffic that SEO can bring to my new website. You can do a variety of things to get your web pages indexed into the search engines and these methods are wonderful. For those of you just starting your business out, I’ve got some great news for you. SEO is a wonderful way of getting a lot of high quality traffic to your site.
The distinction between SEO and a paid advertising program is that you’re dealing with a whole new set of rules that are completely different that any other forms of internet advertising. The biggest difference between the two is that SEO your limited to just the keywords and the niche someone is going after where the paid advertising programs have a huge selective inventory of people that might be interested in your product or service.
Let’s say you have a search term of trading. When you’re dealing with SEO, your only limited to the word trading. If a person types the word market you wouldn’t reach that potential customer. With traffic being brought to you buy the search engines your limited with the words that people are trying to use.
When you do your testing and you have a high percentage of people that buy your product, you can really get frustrated with SEO because you’re limited with the keyword phrases that other people use. When you work with a pay per click advertising program, the sky is the limit as to the amount of traffic you can obtain. With paid traffic you’re working with banner ads, pop-ups and newsletter advertising. That traffic is wide open where as you have your limits with SEO.
There comes a point where if you are really good with SEO that you can generate a few thousand hits per day, but there comes a point where you just want more. What pay per click advertising programs brings to you is the ability to generate more traffic. You can take your pay per click advertising program and generate something like 2,000 hits per hour.
With SEO you have to worry about how many backlinks you have to obtain to get to rank well for a certain term and that takes time to climb the ladder, whereas a pay per click advertising program has the ability to generate tons of traffic to your brand new website in an unlimited amount of time.
You just go to the site and make a banner and stick it up in the advertising rotation, if the traffic is converting well you keep it on and if it is not doing that great you can turn it off. A pay per click advertising program is a great thing for people to try.
