Optimum SEO Keyword Density – A Real-Life Case Study
Thus you’ve engineered your web site, you recognize what keywords you wish to focus on (i.e. what words your customers are searching for), and you’re prepared to write your copy. You’ve been told that you must use your keywords frequently therefore that you just seem in search results for those words. However what does “frequently” mean?
How several times should you use your primary keyword? This case study helps answer that question.
Some background on ”Keyword Density”
In order to perceive optimum keyword usage, we have a tendency to first would like to own some means of measuring keyword frequency. Within the search engine optimization (SEO) world, frequency is actually known as density. Keyword density could be a live of the quantity of times your keyword seems on a page expressed as a percentage of the overall wordcount of that page. For instance, if your page has a hundred words, and your keyword phrase seems 5 times, its density is five%. So after you hear somebody say “keyword density”, that’s normally what they’re talking about. (TIP: You’ll be able to automatically check the keyword density of your page at LiveKeywordAnalysis.com.)
But, there’s another, additional complex measure of keyword density which takes under consideration the text components within the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t simply count the words your visitor sees; you also count the words in your meta tags. As an example, if you’ve got one hundred words on your home page, ten words in your Title tag, 20 words in your Description tag, seventy words in your Alt tags, and ten words in your Comments tag, your total wordcount for the page is 100 + ten + twenty + 70 + ten = 210. Similarly, when counting keywords, you don’t just add up the amount of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. As an example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is five + three + five + thirty + 2 = 45. Therefore with a complete wordcount of 210 and a keyword count of 45, your keyword density is forty five/210 x a hundred = 21%. It’s argued that this measure of keyword density is more relevant because the search engines measure density in this fashion. (TIP: You’ll automatically check the keyword density of your page using this additional complicated measure at GoRank.com.)
As you’ll see, you would like to be very responsive to that live you’re talking regarding once you’re talking “keyword density”. But let me reiterate; mostly when people talk concerning keyword density, they’re talking the straightforward measure.
What’s the optimum keyword density
And now all the way down to business… What keyword density (of either kind) ought to you be targeting on your website?
There’s a lot of debate surrounding this issue as a result of the search engine companies don’t disclose the small print of their algorithms (as that may enable people to abuse the system). Instead, folks working within the SEO world are left to work it out based mostly on their experience.
A recent article by revered SEO and Blog knowledgeable, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of larger than 2% as spam. It had been this text that prompted me to research the keyword density of my copywriting website.
CASE STUDY
The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my website is now on page one of Google.com (out of approximately 900,000 search results).
Variety of pages on website: At the time of writing, my web site contained a total of fifty three pages.
Primary keyword phrase: “copywriter”
Average keyword density: Using the straightforward live of keyword density discussed higher than, the common keyword density of my copywriting website is 1.9%. Using the advanced live it’s 4.9%.
Keyword density vary: Using the simple live, my density ranged from 0.4% to 7.half-dozen%. Using the complicated measure it ranged from 1.half-dozen% to 17.five%
Some comments on the figures
• The figures and corresponding ranking detailed during this case study might not be directly relevant to every site. There’s a heap I don’t apprehend regarding the algorithms and there are bound to be different factors at play that I don’t apprehend about.
• Regarding Wayne Hurlbert’s article, it would appear that he is bearing on keyword density as calculated using the easy methodology discussed above.
• The range figures are noteworthy as a result of they suggest that you don’t want to be paranoid concerning having some pages with a very high density and a few with a very low density.
Conclusion
A simple keyword density of 1.nine% can be enough for a first page ranking in Google.com (assuming you’ve got enough quality backlinks – see SEO for CEOs and A way to Prime Google by Writing Articles for additional info).
Happy SEO writing!
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Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!
