Optimise for Bing or Lose Out
For so long a vast amount of webmasters and SEOs have been solely optimising their site for Google, Google has basically been the king when it comes to driving traffic and getting top organic rankings for your company could potentially earn you a lot of revenue and exposure.
The two other major players in the search engine world have been Yahoo and Microsoft, but no one has really taken the effort to fully optimise their sites for these two simply because of the fact that they do not bring enough traffic through or conversions.
The recent announcement that Bing will be powering all of Yahoos searches and be able to access their technology is going to shape the seo sector up in a numerous amount of different ways.
I know a lot of people are saying that Yahoo only has a low portion of searches at any rate and that it will not really affect Google. But what you have to consider about is the larger picture, we have already seen Bing put a massive advertisement budget behind them and we all know that Microsoft have the money to throw at it.
But what is the most interesting facet about this partnership is that Microsoft will be acquiring access to use and build up Yahoos engineering science. Now we are all aware that Microsoft are terrible at analysing links and natural citations, so having aid from Yahoo and pushing with the million dollars of advertising budget with definatley help take some of Google’s market share.
It would be a shame if you are not currently optimising sites for Bing, as its not currently that competitive. Concentrate on things such as keyword density in the title, content and density in the domain name structure will hopefully give you some great rankings. For some sites that maybe acquiring quite a bit of traffic from Yahoo, the switchover may well see you lose some worthful traffic, particularly if you do not begin optimising your site(s) for Bing.
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