On-Page Factors Affecting Your Position On Google Searches
This article can target the factors that, we tend to believe, affect your results on Google searches. However keep in mind, Google will not publish its algorithms and is always changing and updating the manner it views sites – so these are the rules for you to follow, rather than a definitive statement of the processes involved.
The key factors fall into two main sorts, namely, on-page and off-page factors. Essentially, on-page factors are those things that you can do to enhance your ranking by adapting the actual coding of your site. This article will concentrate on on-page factors, and a second article can cowl off-page factors (those factors mainly regarding incoming links to your web site).
In terms, of on-page factors the areas we can cowl are:
Keywords – not just the meta tag, however throughout the positioning
Linking – where your website links to and who they’re
Content – how huge and new your content is and who is viewing it
Keywords
Funnily enough, probably the least vital keywords are those that you place in the particular keyword meta-tag. This feature has become therefore abused that Google had almost disregarded it, whereas other search engines do pay attention to the current tag.
Simple rules for the keyword meta-tag are to form certain its short (but ten words), create positive it’s relevant (all keywords used appear on the page) and there are not any duplicates. Remember search engines work on a page by page basis therefore continually think concerning the particular page you are working on. We have a feeling that Google only uses this meta-tag negatively, which suggests that that it can mark you down for breaking the principles, however not necessarily mark you up for doing a smart job.
Alternative places where keywords are necessary are the particular text (see later), your domain name and the other meta tags. We have found that having your keywords in your domain name help, so long as they’re not overdone. So www.seo-gurus.co.uk is good whereas www.good-search-engine-optimisation-for-google-that-works.com is bad. Again another search engines weight the actual domain terribly highly, as will be seen when you are doing an enquiry using their engine.
The jury seems to be out on the title tag since duplication of the same keywords here may be seen as spammy or overload by Google. Equally the outline tag ought to contain a meaningful sentence outlining the theme of the location while not overdoing the keywords.
In the particular body of the text, keywords should be apparent without being duplicated so a lot of that Google sees them as spam. Several people use one amongst the numerous keyword density analyses, like the one on the Free SEO Tools website www.datacoms.co.uk, this gives you an idea of the relative density of your keywords compared with the remainder of the page. Different smart ideas are to own your keywords in H1 tags and conjointly highlighted in daring, each of which Google seems to require into account.
Linking
We aren’t just referring here to external links, but conjointly how you link between pages. After all, a sensible internal linking strategy looks to be highly rated by Google. Whereas a complicated internal linking hierarchy will mean that a number of your pages just do not get found by Google. We attempt and keep the maximum range of clicks to reach a page down to 3, and ideally two. It is price considering using Google site maps, since Google seem to be doing a ton of labor during this area that suggests that they can in all probability become a lot of outstanding with time.
One last point on internal links, attempt to form the linking anchor text consistent, Google likes to work out the same anchor text on totally different pages linking to a page.
External links should be used with caution. We saw a web site with had an address book {that a} Russian porn website added its URL into. This led to Google banning the location because we tend to it absolutely was deemed to be linking to a dangerous neighbourhood – sometimes you only learn from your mistakes. It is conjointly value checking periodically that each one the links on your site still work. If you have got broken links, Google is additional probably to carry your site back in the search results. We additionally believe that Google rates link stability highly, so don’t keep churning the links of web sites that you link onto.
Content
Google likes big, old sites and that is a fact. A massive website that has been around for five years is always visiting out-gun a tiny, new site within the results page takes. Therefore as a replacement web site, you have to keep Google interested, and one manner of doing this is often new well-written content. Attempt and put up a minimum of a few new pages a month, all nicely linked to the rest of the site. Avoid having no new pages for 3 months then 100 new ones on sooner or later, we tend to have a sense Google prefers to see a gradual increase in content. Once more suddenly increase of content or links may be seen as spammy by Google and your site devalue in its eyes. Google is trying to work out if your website is real and growing organically.
We tend to have seen sites with pages that run for miles. Short, well-themed pages are once more a big attraction to Google, this also allow you to try to to more clever internal cross linking with consistent anchor text. It’s conjointly higher for human readers who will be put off after they see how small the scroller button is on the scroll bar – keep pages short and focused.
Within the second part of the article we tend to will look at how off-page factors can have an effect on your Google ranking.
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