How To Use Anchor Text
You must have noticed that several web pages that there are clickable blue words that will take you to another page These are referred to as anchor texts and they can help increase your websites seo rankings and page rank (PR)
Anchor texts are hyperlinked words used on a webpage that when clicked they take the visitor to another link. Anchor text is used to explain a word, show an image, or just to redirect the reader to another page on your website or anywhere on the internet.
The anchor text tells the search engines what the page is about. If you use it in the right way you can increase your page rankings within the search engines such as Google.
Some use the words “click here” as the text readers will click but that would only tell the search engines that the page is about “click here”. It is best to use descriptive anchor text to allow the search engines to realize what your website is about and they can index it in the right way for searching. Anchor text can zoom a page into the top ten searches in Google just using a phrase that is not shown anywhere on the webpage.
Google Bombing had became a favorite past time for bloggers. They would use humorous or just random phrases that will get them noticed. If the phrase was rare it could land them a number one position in Googles search pages. If it was a more frequently used phrase the blogger may have to post hundreds of the links through anchor text to get noticed.
In 2007 Google added a new algorithm which decreased the impact of the pranks and bombs but it still recognizes anchor links as extremely important. If you are using Off Page SEO tactics to obtain link popularity through having partners link to your site create a HTML code for them to copy and paste, this way you are given the opportunity to create your own anchor text.
Make sure that you do not over optimize a single word even if your site only has one topic. If the only thing for sale on your site is umbrellas you do not want every anchor text links to be umbrellas. You could create an unnatural pattern with the search engines.
Anchor text is used with various techniques. It can be used in external links; any links from other sites can be optimized with appropriate anchor text to maximize results. Internal links are extremely popular anchor links where you can have clickable text to navigate the website Two of the most important places for anchor text is in your navigation maps and the links to your main page.
The anchor text will be read by people as well as the search engines. You want to be sure that it is optimized for the search engines but it should be understandable to those who are looking at it. Remember to be descriptive and never vague, always make the anchor text make sense as to where the reader will be sent to when it is clicked.
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