How To Find An Endless Supply Of Targeted Traffic
When you first start out your internet marketing campaign, you should be focusing on obtaining targeted traffic. It’s a pretty well defined art of getting traffic to your website and if you work on it you can do very well. I’m constantly blown away by what others can do.
In these podcast interviews I’ve listened to, I’ve learned that what we will do is call this targeting, remarketing or retargeting. When someone comes and visits my website, I immediately cookie them. As they surf around to other websites the banners we have follow them.
I think it is really exciting to see how well this retargeting works. The search engines don’t have the ability to do this for you and when you do your SEO campaign you can’t do that either. You have to use some technology that is your own that you can buy or use someone else’s product that is already set up.
I’d like for you to think about something that is important. When you begin your SEO campaign and you climb the ladder of the search engines, they control the amount of traffic they send your way. They can stop this process at anytime with no notice to you. I’ve seen this happen with pay-per-click advertising, where they will cancel your account or start to raise your bids.
When these companies ban you they ban you for life. So be careful to follow all the terms of service. Most people don’t read them, but I suggest that you do. There was someone that I knew that spend $85,000 a year on pay-per-click advertising and the next day they banned his account. Stuff like this happens all the time so don’t think it can’t happen to you.
This is one reason why I encourage other people to go outside of the realms of marketing their business just on the search engines. Try other pay per click advertising campaigns, newspaper or TV advertisements. Mail outs work just as well too. I had one person that was using the phone and giving a survey asking if they knew of anyone that would be interested in their product.
There is all kind of things you can do. This is what I like to call paid media. Online you have what is called ad networks, exchanges and aggregators. You can find these places by doing a search engine search on those terms. What these companies do is sell the remainder of the leftover advertising that they have left on their websites. There are like a billion pages of sites that you can put a banner up on and the paid media campaigns are rip and very good.
I’m not talking about blogs, personal home pages and the other web 2.0 properties. We’re talking about highly developed web businesses that have been establish for a long period of time that get massive amounts of traffic. Looking at that inventory that is available you get an over supply and you can turn that into targeted traffic.
