How To Do Keyword Research
Every webmaster strives to get their website listed in the first position of search engines. Choosing the right keywords is very crucial to your success on the internet. Doing keyword research is a very important part of starting an online business. If you ignore keyword research for a website, you are setting yourself up to fail.
Many website owners that fail after a few months usually recommend using long tail keywords to start. I don’t know who came up with this reasoning, but it’s not very smart. Many long tail keywords rarely ever get searched in search engines. I have noticed that there many new website owners that optimize for search terms that never get searched.
You should focus on finding keywords that get a decent amount of search traffic, but rarely anyone is optimizing for them. It does not matter whether they are long tail or not. The length of a keyword does not indicate how competitive it is. There are actually many five word keywords that get more traffic than one word keywords, and those would be defined a long tail keywords.
I will let you know exactly what I do for keyword research. I try to find keywords that I want to rank highly for. Then I plug them into Keyword Elite, and I find out how much traffic they are getting per month. I do not use the Google Keyword Tool because I don’t think it’s very accurate.
After that, I make a search for the keywords that have good search volume. I use Yahoo to examine the websites that have the number one position for their inbound links. After putting the website into Yahoo for analyzing, I check to see how many links the site has with the search keyword.
If the links are not the keyword search term, then I know that the website owner in the first position is relatively clueless. I come to the conclusion that the website owner can be easily outranked with links and time.
Most people think it’s going to be much harder than it really is to rank well. You have to realize that majority of website owners are ranking off of luck, and they actually do not know much about optimization. If you find keywords where website owners aren’t doing good optimization, you have a good chance of taking their spot and making money.
