How back links affect your position in search engine results
The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. If you are just starting out there is no better form of traffic than the type that comes from the search engines as it wont cost you a penny and it very targeted.
Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. The more often the searchers return the greater the search engines fortunes. The objectives for you and your web pages is precisely the same as the search engines.Get more users and get them to return often.
So what should you do?. There are two methods that you can use. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.
Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Search engines perform searches based upon the keyword or key phrase entered by the user. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links are the sledge hammers of SEO (Search Engine Optimisation).
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Back links that are appropriately named in web pages are more likely to be clicked on by users. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Back links fall into a range of values that are derived from origin and anchor text.
Back links from web pages that contain content related to your web page have an impact on the authority of your web page.The more authority a web page has the more authority is passed on to you.
