Follow These Steps To Improve Traffic
On September - 3 - 2009
Any website owner who starts down the path of internet marketing will soon discover how many “guru’s” are out there all claiming some secret trick to boost your search engine rankings. The reality is there are a few things to really pay attention to, but most of it really comes down to hard work. Depending on what keywords you are trying to rank with, you can get good results in as little as 1 week, or it may take months of hard work.
The biggest factor in your traffic is always the quantity and quality of the links to your site - sure the website needs to be created correctly, with all the SEO stuff done as well. The PR(page rank) of the site linking to you is important, as is the content on that site. Two way links used to work well, but anymore Google just ignores them because of the prevalence of link farms and buying links etc.
The easiest way to get links is through article marketing and publishing on an article directory.This is not the path of the least work, it is the best path to get good, long term results. The setup is simple:
- Do some keyword research on your topic. Choose between two and five starting keywords you are going to focus on in the beginning. You will need to make sure the words get decent search volume per day, but do not go after far too generic terms because it will just take too much time and effort to actually rank for them.
- You will need to plan out the time to write ten to twelve articles per keyword, with each article being about 300 to 500 words in length and each containing links using 1 of your keywords. Use the keyword itself as your link text, not a URL like http://.
- Publish 4 of the articles on a major article directory that has good ranking such as Ezine Articles or ArticlesBase. These have human reviewers so it will take a bit of time to get your article published. Luckily they do not expect it to be the first time its published, so while you are waiting there you can post it elsewhere.
- Make sure you get some software that helps to spin the article content and links. Simply put, spinning the article will substitute words and sentences in a random fashion for you so that you can get several variations on an article very easily. DO NOT try to use auto-rewriting software - I have seen none that do a decent job. Usually it reads like garbage and that will not help your rankings. If you spin an article right, you can easilly get 10-20 different reading articles from a single article, enough to not worry about duplicate content out there (and possible penalties).
- The next step is to mass distribute your articles to sites looking for great content. This step can always be done manually for free of course, or you can look to purchase some tools that will speed things way up. I usually choose to pay some money in the savings of time.There are so many aspects to getting good rankings, you need a trade off somewhere so you can get more done. You want to make sure you spread out the distribution – its unnatural for any site to go from no links to 500 links in 1 day – what is more natural is 0 to 10 to 18 to 25 to 40 … over many weeks keep building the level up.
- You will need to start tracking your ranking level on the few keywords you have picked out. After you have built up approximately 300+ links back to your site, you should start to see ranking movement higher on some of them. Some keywords that are not as competitive, much less, and of course, some it might take thousands.Your goal on most keywords should be to get into the top 20 at least in ranking, number 1 is nice but sometimes the effort needed to keep and hold it is not worth it.
- In addition to the article work, you can also use social media accounts to link to each of the articles you publish AND also to your main web site. You should make a hub pages site and a squidoo lens about each article and link to your site. If you feel its warranted, you can additionally publish a press release about your website launch. Just make sure you actually have something to say that is newsworthy.
Sites all want niche content on them to improve the quality score. Most want articles about their site topic to keep the viewer on the site longer and to get better search enging ranking. This is the reason article marketing works - webmasters can search for content for their sites, and you get distribution on your article with links to your site.
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