Customers and SEO: Does it Work?
The goal of any business is to make a profit, which comes from paying customers. In order to market online and survive, you need plenty of traffic to get those paying customers. You can spend a lot of money getting people to your website, but the key here getting visitors who are looking for what you have, and not how much you spend to get them.
What is targeted traffic? It is traffic from people who are actively searching for the information or type of product that you are selling. This is the kind of traffic that you can convert into paying customers. Anything else is an uphill battle. SEO, or Search Engine Optimization, is the actual process of getting your webpage visible, and as close to number in the SERP, or Search Engine Results Page. You can have the best site and the best product in the entire world, but you won’t make a single dime if no one can find your website.
When people are looking for something on the internet they will type a word or word phrase into the search engine. These words are called keywords, and they are how people find your website. SEO/640/2″>SEO is the process of getting your webpage to the first page of the SERP, where the odds are much greater of getting clicked than say, on the 873rd page of the results. The ultimate goal is the number one spot, of course, but getting into the top 10 will make a real difference in your bottom line.
Just getting people to your webpage is only the start, if you are looking to make a profit. You are going to need SEO/640/3″>SEO ideas, provide solid content, have a good offer and a well written sales page, as well as a way to follow up. The whole process of converting a potential customer into a paying customer is a core part of the sales process, but you first need people to convert.
A big part of SEO is the keywords, because that is what people are using to search for information and products, but there is certainly more to it than just the keywords. Here is just one SEO tip: when your webpage is returned on an SERP, there is a title, description, and the link. The description is usually taken from the Metadata description tag in the head section of your html code, or if not present, the first couple sentences from the webpage. Concentrate on making your description or lead in sentences something that will make searchers want to click on your site over the millions of others that come back in a search.
You most certainly can bring in customers with SEO, and in fact, it is one of the most cost effective and consistent long term methods for business success. Keep in mind that search engines do not just give away the formula to get your site into the top positions in the search results, so you must use some time tested proven methods, as well as a lot of trial and testing to get it right. Once you have it down and can maintain your position, the customers will come and your output costs for advertisement goes down to practically zero. SEO brings in highly focused and targeted traffic, which is the lifeblood of any business.
