Boost Traffic Using Alt Text on Images
The internet has evolved into a real multimedia experience. Users don’t want just text, or just pictures, or just video.They are looking for a combination of the three, put together well, to provide a unique content experience.But how do you plan to advise your prospective readers know about this? Will you just try to add some keywords to the text portion of your content? That’s not good enough for your viewers, and it’s not good enough for your search engine rankings.
True professional Internet marketers know that text is just one piece of the puzzle, and that done properly, you can use images and videos to boost your search engine rankings.
The main reason for doing this is because as users want more multimedia content, search engines are offering more multimedia solutions in their search results, and these “sub-searches” use different rankings than the traditional results.
For example, if you did a Google search for some popular keywords (this works particularly well with a famous person’s name), you will likely see some Google Image results and some YouTube videos on the front page of results. Because these image and video sub-searches aren’t tied to the main results, you can dominate target Image and Video keywords even if your website is on page 50.
Here’s how to do it. For images, the process is pretty simple. First, make sure that your image files have descriptive titles, with words separated by a hyphen. For example: new-york-city.jpg. Now, when you add that image to your website, make sure that you include ALT text descriptions that utilize the title keyword and other pertinent phrases (check documentation on your web design software or browse for HTML tutorials to get precise instructions on adding ALT text).
For video, the process is pretty simple. Because videos, like images, don’t have any “text” for search engines to read, they count on descriptive text and keywords. So, make a video, go to YouTube (or another video site affiliated with your search engine of choice), and upload it.
Make sure that all of the categorization and keyword information that you enter is in-line with what you want to rank for.
If your keywords for your images and videos are targeted enough, you have a very good chance of ending up on the front page of Google, mainly because there are so few people competing for this sort of search engine traffic.
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