Bedroom, Fly-by-night Internet Marketing Operations
Do you have any idea of what seo is? It’s “optimization” right, it sounds pretty technical; it isn’t. And the word “organic,” that’s thrown around a lot too. Sounds so “business like,” right? So, sophisticated, right (jerk)?. It just means that there are a bunch of people doing this work by hand, that’s all that means. Nothing sophisticated about that. And search engine optimization, well, that makes it sound like somebody’s optimizing an actual engine; like there’s a mechanic at a garage, and he’s actually optimizing his Chevy 4×4’s engine. But no, that’s not the case at all, not with SEO. With SEO, “optimization” is sort of a mind game; you’re not optimizing the engine; you’re not doing anything with the engine at all; you’re doing something with the stuff that it gathers, and that stuff has nothing to do with the way it thinks, with the way it reacts to that stuff on the web. At very most, an seo marketer, he’s going to be able to do guess at what it is a search engine will react to. So granted that FACT, you really should only allow an seo marketer to talk a certain amount of game about how a search engine actually works because a while, you’ve got to be thinking, why? Why is he talking like this? He doesn’t work for a web search engine; he doesn’t even have a college degree. Who is this guy? What are his credentials? That’s a good point. You should ask these bedroom CEOs, (A) what their credentials are and if they can furnish them, and (B) if they’ve even got licenses to do business; if they’re even permitted to do business in their city; ask if you can look them up on the BBB. See what their reaction’s like; you’ll be able to tell a lot from that.
