Article Marketing Strategies for SEO for a Mini-Site
Many businesses opt for a small website to market a niche product or service. If your business hopes to generate extended value from the small site over the long term, you will need to obtain a high number of external links. Small sites lack the advantage of authority sites with hundreds of pages providing internal links within the site pointing toward the most important pages.
There are a variety of ways of obtaining the links that you need, and you should use them all. I recommend adding article marketing to whatever the mix of methods you choose happens to be.
There are several ways in which article marketing can improve your SEO. The first is that the links will be found by the search robots on a variety of websites. Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings. Next, with content syndication, unlike some other methods of getting external links, you get to decide the exact anchor (linking) text for each link. Third, this process is economically efficient and relatively simple to implement, particularly because of the accessibility of article marketing software.
I average about fifteen articles per week, but I spin those articles so that I actually end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or syndicate directly to individual sites. I am able to reach that volume only because of two essential memberships that I maintain.
One of the membership sites offers a free article spinner, available to anyone. You may also register to use an automated submission service that is linked to the spinner. It sends a unique version of your article to up to hundreds of different article directories. When you first register to use the always free spinner, you can get a free trial offer to use the distribution part of the software. There is a membership fee associated with the distribution system after the trial period ends.
My other membership is to a service that also has a built-in article spinner, but this system require membership to use the entire system rather that breaking the system into parts. This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs).
If I had to choose one, I would choose the second, but it’s a very close decision. They both offer their own advantages, so I maintain memberships in both. They are actually very reasonably priced considering the value of what they offer. I pay less for the two monthly fees combined than what I pay for a moderately priced dinner for two. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.
