Article Distribution and Mini-Site SEO
For a variety of reasons, some businesses choose to use a small website in order to market a small niche service or product. If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you will need to obtain a high number of external links. Small sites lack the advantage of authority sites with hundreds of pages providing internal links within the site pointing toward the most important pages.
There are a variety of ways of obtaining the links that you need, and you should use them all. However, I want to focus your attention on one of the most important of the link building methods, article marketing.
Content syndication offers several advantages for improving your search engine optimiation through obtaining external links. The first is that the links will be found by the search robots on a variety of websites. Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings. Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page. Third, this process is economically efficient and relatively simple to implement, particularly because of the accessibility of software for article marketing.
I am able to be very productive in my article distribution, but only because I maintain memberships in two different article marketing systems. My approach is to write ten to fiften fresh articles each week. I spin each of those to obtain hundreds of unique versions for distributions to article directories (in one system) and to individual websites (in the other system). I use different articles for each system, to further reduce the chances for any content duplication.
One of the sites of which I am a member provides a free article spinner, which anyone may use. When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.
The other system to which I have a membership also provides a linked spinning and distribution. This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs).
Both approaches have their advantages, which is the reason that I maintain memberships in both. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.
